Urban Fuod™ Story
It begins for us in University. As students studying abroad, we were starting to discover the world through our own eyes, balancing university work, activities, and social life outside of class. Risk-taking and living courageously put us on a shoestring budget, not to mention pressed for time, since we skipped many meals in order to cope with university.
In pursuit of a solution, we discovered a local milk factory, we purchased some inexpensive whey and food powder, and started mixing our own healthy meal powdered food. We began preparing our own meal drinks for our personal use with the right balance of nutrients for our daily nutritional needs and gradually evolved to plant-based owing to our lactose allergy, saving us both money and time while coping during this crucial part of our tertiary education.
We consumed these meal powders ourselves and shared our modest innovation with close friends and family. We then notice the significance of the possibility that we may be able to offer an alternate solution to a problem that others are also facing, food. When the global pandemic hit, we observed a surge in demand for an affordable, accessible food supply.
"We’re committed to creating world-class nutrition for every step of your journey. ".
We debuted our product and fine-tuned our recipe and nutritional content with food technologists and nutritionists. Through word of mouth our products spread, and we promptly provided supplies to meet demand.
Fast-forward to today. What began with a modest innovation from university, has now seen Urban Fuod deliver over 30,000 meals sold to customers. And we’re only just getting started.
Now more than ever we believe that complete meals are for everyone. That’s why we’re committed to creating world-class nutrition for every step of your journey. This includes delivering the highest-quality products; using the most sustainably sourced ingredients; and all combined with great taste. We now formulate and develop 100% of our products in-house in Malaysia, ensuring the highest level of quality, so we know that we fuel our body with only the best.
Founders of Urban Fuod™